Biography

SAL BIO

SAL was born in Kenya and raised In Dubai. He is a graduate from USA and has extensive experience in banking and real estate. He later on went to pursue his music career and was successful in following his passion and dream which turned into a reality. He is a Singer/Songwriter/ Music Producer of the highest caliber. SAL was the first English singing artist to be played on the U.A.E radio stations when he first started his career as a singer. His debut single as a solo artist called “That’s What I Like” showcased him to the world not only a producer but also as an artist.

SAL’s music video was premiered on MTV Arabia to a high number of request as he pioneered the English music scene in the Middle East. The video was aired on rotation every hour, which was unique for a home based artists and the success was overwhelming and well received. He was also featured as the artist of the month on MTV Arabia and went to win the prestigious AHLAN HOT 100 Influencers for two years consecutively and was labelled “The Music Master”.

SAL is the most sought after producer in the UAE and consistently gets approached by labels to work with A-list Arabic artists seeking a fusion between Arabic and Western music. His list of production and accomplishment for other artist, collaborations and features is one to be admired both locally and internationally. He has worked with international, legendary Grammy Award groups like Blackstreet and the R&B group 112,MIMS, Lloyd, J Boog, Gyptian, just to name a few.

SAL’s life and geographical background has given him a broad and an eclectic musical style that can be recognized when you listen to his unique melodies and singing skills. SAL is very well respected in the music industry and looks to further collaborate with more international artists in the near future. He is also working on his solo projects while continuing to push the envelope for the home grown talent scene. He is one of the smartest and hardest working individual in the music industry today.His determination, consistency and ability to adapt with the ever changing music industry has enabled him to evolve and be at the top of the game. His dream is to make Dubai as the Hub for the English Music in the Middle East.